Newsletters

5 Reasons Why Newsletters are Important to Send to Customers

Digital advertising is gaining momentum. There are more and more new ways to look behind the life and needs of a person to offer him your services and goods immediately. However, even with hyper-popular email marketing tools like social media optimization and ad customization, it’s never too late to start creating your newsletter. Suppose you are now sincerely perplexed and cannot understand in any way how an item about sending letters with offers to the mail could get into the list of progressive and necessary advertising for us. In that case, you will soon change your mind.

Emailing messages to personal mail domains has several advantages over other terms, namely:

 1) Emphasis on the personal, not the public.

Since each person’s mail is his corner of personal space, contacting directly by mail, preferably using the client’s name, will be more beneficial than a generalized, impersonal post on social networks.

 2) Ability to change the mode of sending letters from automatic to manual.

All business people and marketers value email newsletters for this very aspect. The fact is that at any time, you can write a personal letter to the buyer manually and also set everything up so that you can write one universal message to everyone at once.

What is the purpose of a newsletter?

There are several good reasons to start using the newsletter regularly and pay attention to it. Let’s finally look at five main reasons for sending out such newsletters.

 1) This way, you can promote your product.

It makes no difference what you do because both sellers and the company providing services need to inform their potential customers and target audience about the latest changes, discounts, holiday promotions, and special offers.

Namely, this method is suitable for achieving popularity and extensive coverage of buyers. In addition, the optimization system is now working so well that your audience will be offered your products by analogy with their previous purchases and interests. In this case, it is always worth sending a welcome letter to people who have visited your site, contacted you, liked your page on social networks, and so on. In the welcome letter, it is advisable to indicate those products that may be useful to customers.

 2) Get your customers interested, and don’t lower the bar.

If you’ve been sending messages and e-newsletters to customers every week before, then you shouldn’t stop doing it. Keep reminding people of yourself. Provided that you do not know with what frequency it would be more optimal to send email alerts to clients, we are happy to inform you that the ideal balance is once a week. This will keep you from becoming too intrusive and not getting lost among other companies.

Marketing research has confirmed that most shoppers tend to remain committed to multiple stores or businesses of the same profile if they are in constant contact with them. This way, you can not miss out on your profits.

 3) Let your customers keep up with you.

The store must be on the same wavelength with the buyer and changes in parallel with the changes in the interests of the client. In addition, your audience should be aware of all your innovations and the latest news. Otherwise, they may be disappointed if they suddenly see that you have changed because they were not ready for this. The visitors should hear moving, shifting work hours, and much more.

 4) Advertise on your social networks, blogs, and websites.

You can specify information about your Instagram, Facebook, Twitter, and website pages in email alerts. All this will interest the audience more than just a welcome letter with the text because by clicking on the indicated links, people will rate your products and services.

 5) Give your events the green light. 

If it’s simpler, talk about unusual projects and events that you have planned, and also do not forget to invite the client in a letter. Also, you can quickly announce sales and discounts. Thus, you will ensure constant popularity for yourself with one letter, as people will wait for the next and next opportunity.